E-Comm’s 2014 non-emergency public education campaign recently received top honours from one of Canada’s premier print and online publications, Applied Arts Magazine, for a public safety video that formed part of the campaign. The video, Brother/Bicycle, was awarded Best TV Ad, Public Service Announcement. This is one of the visual communication industry’s most prestigious award programs of creative excellence and E-Comm’s work was selected from hundreds of entries from more than 26 categories in TV, radio, print and online.
“The video dramatically illustrates the true purpose of 9-1-1 and we are so pleased it has been recognized for both its creative approach and the important message it portrays.”
E-Comm Director of Corporate Communications
The video dramatically illustrates the core message of the campaign, “Don’t let non-emergencies compete with real ones”, with visual overlays between an emergent and non-emergent situation. It also encourages the public to find and use their local non-emergency number instead of 9-1-1 to report non-emergencies by visiting the supporting URL, nonemergency.ca, which provides additional information on the difference between an emergency and non-emergency call.
The video first ran in 2014, and will be featured again in an upcoming public education campaign this November.
“The video dramatically illustrates the true purpose of 9-1-1 and we are so pleased it has been recognized for both its creative approach and the important message it portrays,” remarked Jody Robertson, E-Comm’s Director of Corporate Communications. “We can’t wait to build on the success of last year’s campaign with another powerful new element this fall, as part of our continued efforts to educate the public and provide them easy access to their local non-emergency number.”